Hi, my name is Sergio

My journey as an Italian/Colombian designer, enriched by a University Degree in Industrial and Product Design, led me to excel as a designer. From interaction research at DASIC to innovations at Brighton Palace Pier and roles at ATOS, my natural leadership skills, adaptability, and collaboration skills have shaped my path. As a design generalist, I thrive in varied roles, driving change and leaving a lasting impact. Ready for new challenges and inspiring others to embrace change.

About me
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Check out my recent work​

Here is some work where I excel in transforming challenges into innovative solutions, from enhancing employees’ experience within HR with a user-centered approach to revolutionizing the insurance industry’s landscape.

1

Enhancing Underwriter Platform: Quoting, Policies, MTA

This project revitalized user experiences, reconciled regional operational disparities, and forged comprehensive solutions to amplify operational efficiency.

2

Enhancing Broker-Underwriter collaboration

Initiated Discovery project, elevating UX/UI, promoting collaboration for higher user engagement, and ensuring enduring outcomes.

3

Transformative Training Platform

Revolutionized training at Brighton Palace Pier with an eLearning platform, improving engagement and HR operations

4

Enhanced Digital Interaces

Redefined digital experiences at Brighton Palace Pier by optimizing website navigation and fostering efficient team cooperation

I like to design emotions designing products.

When there are emotions there are experiences. Products create emotions so we can say that experiences are created by products.

To create experiences I like to focus on the emotions that people could experience enjoying or using a product. Emotion can be given by a single object or a group of them working in harmony.

The usability of a product awakes emotions inside people.

All things that involve one or more of the 5 senses create experiences as does the usability.

I like to design emotions designing products.

When there are emotions there are experiences. Products create emotions so we can say that experiences are created by products.

To create experiences I like to focus on the emotions that people could experience enjoying or using a product. Emotion can be given by a single object or a group of them working in harmony.

The usability of a product awakes emotions inside people.

All things that involve one or more of the 5 senses create experiences as does the usability.

Cause and effect are my mantra, one small change will contribute to the production of another event, process, state, or object

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