I love to find the high levels of emotional connections that a product could create with its users.
My journey as an Italian/Colombian designer has been marked by a series of transformative experiences that have shaped my skills, expertise, and approach to design. With a University Degree in Industrial and Product Design from ISIA University in Rome, I entered the design arena with a solid foundation. However, it was my natural leadership skills that propelled me to achieve my goals and make a lasting impact.
During my time as a Research Assistant at the Digital Administration and Social Innovation Center (DASIC) at Link Campus University in Rome, I had the opportunity to work on projects focusing on innovation and cultural heritage. Recognizing the importance of user-centered design, I actively collaborated and provided guidance on projects aimed at enhancing the digital transformation of cultural landmarks and historic sites. My ability to offer support, give guidance, and collaborate with cross-functional teams ensured the success of these projects as I navigated challenges and leveraged innovative solutions.
Upon relocating to Brighton, I entered the customer service industry at Brighton Palace Pier. Here, I showcased my natural leadership skills by identifying opportunities for improvement and presenting a project to enhance employee training and onboarding. My strategic thinking and communication abilities enabled me to gain buy-in from the management team, leading to the successful implementation of a transformative platform. This streamlined HR processes and introduced a culture of continuous improvement, highlighting my innate ability to lead change.
Working closely with management and HR, I spearheaded the implementation of digital solutions to bring HR closer to employees. My adaptability and collaborative approach ensured the success of these initiatives as I navigated challenges and guided the team towards user-centric solutions.
My journey at ATOS further underscored my leadership capabilities. I assumed multifaceted roles, including UX Designer and Service Designer, where I guided team colleagues in overcoming challenges, developing design systems, and steering the strategic direction of projects. Through collaborative workshops, team empowerment, and data-informed decisions, I consistently demonstrated my leadership prowess.
Thanks to these experiences, I have embraced the role of a design generalist, allowing me to seamlessly shift roles and interact more effectively with colleagues. In conclusion, my journey as a designer has been shaped by my natural leadership skills. From spearheading innovative projects to implementing transformative solutions, my ability to lead, collaborate, and drive change has been pivotal in achieving my goals and leaving a lasting impact. As I continue to evolve as a designer and leader, I am enthusiastic about embracing new challenges and inspiring others to welcome change.
Name:
Sergio
Surname:
Frausin
City:
Brighton
Workplace:
Brighton Palace Pier
Languages:
Spanish, Italian, English
Places lived:
Bogotá - Colombia; Trieste - Italy; Pescara - Italy; Rome - Italy; Brighton - UK
Favourite books:
The Shadow of the Wind -Carlos Ruiz Safon; Chronicle of a Death Foretold -Gabriel Garcia Marquez; Themis files trilogy - Sylvain Neuvel; The mind's I - Daniel Dennett, Douglas Hofstadter
Favourite films:
The hitchhiker's guide to the galaxy; My little miss sunshine; Everything is Illuminated; Woody Allen movies; Pedro Almodóvar movies; Quentin Tarantino movies; Studio Ghibli movies
Colleagues feeback
Having gathered diverse feedback from my colleagues over time, I’ve entrusted ChatGPT to consolidate their insights into a comprehensive and generic feedback, encapsulating the common themes that emerged from their varied perspectives.
Initiative and Leadership:
Sergio consistently takes the lead, demonstrating a proactive approach in creating collaborative spaces and tools for effective teamwork. His autonomy and initiative, particularly in visualizing project details, set a strong foundation for the team.
Ownership and Accountability:
Known for his sense of responsibility, Sergio excels in working under broad directives. He takes ownership of his work, setting his own briefs, and contributes significantly through the production of wireframes and prototypes, showcasing accountability for project outcomes.
Adaptability and Learning Mindset:
In projects with fluid requirements, Sergio’s adaptability shines. His ability to apply new information effectively contributes to the team’s success. Ongoing learning, reflects a proactive approach to staying ahead in a dynamic work environment.
Effective Communication and Authority:
Sergio’s confidence in expressing insights during discussions underscores his authority within the team. His effective communication, both internally and with clients, contributes meaningfully to design conversations, driving progress and achieving project objectives.
Collaboration and Positive Team Dynamics:
Sergio’s collaborative efforts extend beyond individual proficiency, as he provides effective guidance and organizes workable documents for the entire team. Described as professional, positive, and exceptional, Sergio’s impact on team morale and success is evident in his thoughtful and inclusive approach.
Customer-Centric Approach:
Sergio stands out for championing the customer experience. Whether navigating security constraints or challenging business requirements, he consistently ensures designs align with customer needs, showcasing a commitment to delivering value for both customers and the business.
Check out my recent work
Here is some work where I excel in transforming challenges into innovative solutions, from enhancing employees’ experience within HR with a user-centered approach to revolutionizing the insurance industry’s landscape.
This project revitalized user experiences, reconciled regional operational disparities, and forged comprehensive solutions to amplify operational efficiency.
Initiated Discovery project, elevating UX/UI, promoting collaboration for higher user engagement, and ensuring enduring outcomes.
Revolutionized training at Brighton Palace Pier with an eLearning platform, improving engagement and HR operations
Redefined digital experiences at Brighton Palace Pier by optimizing website navigation and fostering efficient team cooperation
